Magento 2 Newsletter Management

📬 Magento 2 Newsletter Management – Engage Customers Easily

Want to keep customers engaged even after they leave your store? Magento 2 makes it easy to collect emails and send newsletters with built-in subscription tools. Let’s explore how to configure and manage newsletters like a pro!

🔧 Enable Newsletter Subscription

  1. Go to Stores > Configuration > Customers > Newsletter
  2. Expand the Subscription Options section
  3. Enable settings like Need to Confirm and Allow Guest Subscription
  4. Click Save Config

📝 Newsletter Sign-up on Frontend

Magento 2 includes a default newsletter signup block in the footer of your theme. Customers can enter their email and click Subscribe.

🔧 Example: Basic Newsletter Signup Form

You can add or customize the form using this snippet:

<form action="/newsletter/subscriber/new/" method="post">
  <label for="newsletter">Sign up for our newsletter:</label>
  <input name="email" type="email" id="newsletter" required />
  <button type="submit">Subscribe</button>
</form>

Try It Now

📨 Sending Newsletters

Magento 2 allows you to create and send newsletters from the Admin panel:

  1. Go to Marketing > Communications > Newsletter Templates
  2. Click Add New Template
  3. Enter a subject, sender, and HTML content
  4. Click Save Template
  5. Then click Queue Newsletter to schedule sending

👥 View Subscribers

  1. Go to Customers > All Customers
  2. Use filters or columns to see the Subscribed to Newsletter status
  3. Alternatively, visit Marketing > Newsletter Subscribers

📬 Sending Test Emails

Always send a test email before launching a campaign:

  1. In Newsletter Template, click Send Test
  2. Enter your email to preview how it looks

🎯 Best Practices for Newsletters

  • Keep it short and clear – Value your reader’s time
  • Use engaging visuals – Images help convey your message
  • Include CTA buttons – Encourage clicks back to your store
  • Don’t spam – Send only what’s helpful or promotional

🧠 Summary

Magento 2’s built-in newsletter system helps you stay in touch with customers, drive repeat traffic, and promote offers. With simple setup and customization, you can build lasting relationships right from your store!