Magento 2 Promotions & Coupons

💰 Magento 2 Promotions & Coupons – Boost Sales with Smart Discounts

Want to attract more buyers, reward loyal customers, or clear out inventory? Magento 2 makes it easy with flexible Promotions & Coupon Codes. Let’s explore how to create smart discounts that boost sales!

🎯 What Are Cart Price Rules?

Cart Price Rules allow you to offer discounts at the shopping cart level, based on set conditions. These can be automatic or triggered via a coupon code.

🛠 Create a New Cart Price Rule

  1. Go to Marketing > Promotions > Cart Price Rules
  2. Click Add New Rule

1. 📝 Rule Information

  • Rule Name: New Year Sale
  • Description: Optional (for internal use)
  • Status: Active
  • Websites: Select applicable websites
  • Customer Groups: Choose groups eligible for the rule
  • Coupon: Choose Specific Coupon and set a code like NEWYEAR25
  • Uses per Customer: Limit how many times each customer can use it

2. 🧮 Set Conditions (Optional)

You can specify when this rule applies. For example:

// Example Condition: Subtotal greater than 100
IF ALL of these conditions are TRUE:
  Subtotal greater than 100

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3. 💸 Actions

  • Apply: Choose how the discount is applied (e.g., percent of product price discount)
  • Discount Amount: E.g., 25 (means 25%)
  • Apply to Shipping Amount: Optional
  • Free Shipping: Optional

4. 🧲 Labels

Set the label shown on the frontend (e.g., New Year 25% OFF).

🔍 Example: 10% Discount with Coupon Code

This rule gives 10% off for orders above $50 with coupon WELCOME10:

Rule Name: Welcome Offer
Status: Active
Coupon: Specific Coupon (WELCOME10)
Condition: Subtotal >= 50
Action: Apply 10% of product price discount

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🎉 Result

When users apply WELCOME10 during checkout and their cart subtotal is $50 or more, they instantly get a 10% discount!

🧪 Test Your Coupon

  • Add eligible products to the cart
  • Go to checkout and apply the coupon code
  • Confirm discount is applied correctly

📌 Tips for Better Promotions

  • Use limited-time offers to create urgency
  • Offer free shipping with high-value orders
  • Combine with email or social campaigns
  • Track usage via Reports > Sales > Coupons

✅ Summary

Magento 2 Cart Price Rules and Coupon Codes let you run advanced, flexible promotions in just a few clicks. Test each rule thoroughly and craft creative deals your customers can’t resist!