Magento 2 Reviews & Ratings

🌟 Magento 2 Reviews & Ratings – Build Trust with Your Customers

Want your customers to trust your products more? Magento 2 offers a built-in review and rating system that lets buyers share their opinions and helps boost your credibility. Let’s explore how to manage and customize reviews & ratings in Magento 2!

✅ Why Use Reviews & Ratings?

  • Builds trust – Customers trust peer opinions.
  • Improves SEO – User-generated content helps rankings.
  • Increases conversion – Positive reviews encourage purchases.

⚙️ Enable Product Reviews

  1. Go to Stores > Configuration > Catalog > Catalog
  2. Expand the Product Reviews section
  3. Set Allow Guests to Write Reviews to Yes if desired
  4. Click Save Config

📝 Writing a Review (Frontend)

Customers can submit a review on the product page under the Reviews tab. They can rate the product and leave a comment.

🔧 Example: Basic Review Form Markup

Here’s a sample review form snippet for customizing:

<form action="/review/product/post/" method="post">
  <label for="nickname">Nickname</label>
  <input type="text" name="nickname" id="nickname" />

  <label for="summary">Summary of Your Review</label>
  <input type="text" name="title" id="summary" />

  <label for="review">Review</label>
  <textarea name="detail" id="review"></textarea>

  <label>Rating</label>
  <input type="radio" name="ratings[1]" value="1" /> 1
  <input type="radio" name="ratings[1]" value="2" /> 2
  <input type="radio" name="ratings[1]" value="3" /> 3
  <input type="radio" name="ratings[1]" value="4" /> 4
  <input type="radio" name="ratings[1]" value="5" /> 5

  <button type="submit">Submit Review</button>
</form>

Try It Now

🔍 Managing Reviews in Admin Panel

  1. Navigate to Marketing > User Content > Reviews
  2. View pending reviews and click on one to approve, edit, or reject
  3. Change Status to Approved to make it live
  4. Click Save Review

🔧 Customizing Ratings

You can define custom rating options for more precise feedback:

  1. Go to Stores > Attributes > Rating
  2. Click Add New Rating
  3. Set title (e.g., Quality, Value, Usability)
  4. Assign to the correct store views
  5. Click Save Rating

📊 Displaying Average Ratings

Magento automatically calculates and shows the average rating on product listings and product detail pages. You can customize the design via your theme if needed.

📢 Encourage Customer Reviews

  • Send a follow-up email after a purchase with a review request
  • Offer a small coupon or reward for honest reviews
  • Display top-rated products on your homepage

🧠 Summary

Product reviews and ratings are crucial for building social proof and increasing conversions. Magento 2 makes it easy to enable, manage, and customize this feature so you can win more customer trust — and more sales!